PERSONAL INFORMATION

• Nationality: Lao
• Current location: Ban Thanmixay Village, Saythani District, Vientiane, Lao PDR
• Mobile: 020 5553 5132
• Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

PERSONAL SUMMARY 

• Many years of experience in teaching various subjects in Lao and English.
• Consultant for marketing strategy, plan and research.
• Training on business development, marketing management, statistics for marketing research, customer service, teaching and training (Lao and English languages).

EDUCATION

• Ph.D., Global Business, September 2015 – August 2019 

Hanyang University, Seoul, South Korea 

• MBA, Tourism and Hospitality Management, September 2009 – November 2011

National Institute of Tourism and Hospitality Management, Hyderabad, India

WORK EXPERIENCE

Entrepreneurial Education and Skills Advancement Center (EESAC)

Deputy Director, January 2022 – present 

• Managing the operation of center and training/workshop program planning
• Developing coaching and training program 
• Organizing business pitching event

Faculty of Economics and Business Management, National University of Laos

Deputy Head of Business Subject, June 2020 - present

• Teaching courses in business and marketing management in Lao and English
• Managing International Program in Business Management

Lao American Institute (LAI)

Lecturer (part time), September 2019 – present

• Teaching English and Professional Communication 

Korea Trade-Investment Promotion Agency (KOTRA)

Assistant Manager, June 2019 - December 2019 

• Providing consultation on enterprise establishment, project, market entry, enterprise disputes, market research, and SMEs

Korea Institute of Sustainability Economy, Seoul, South Korea

Research Associate, September 2015 – September 2018

• Conducting research on several topics in business and marketing management
• Publishing a research paper

EXTRA CURRICULUM

• Global Intensive Course (GIC), University of Alberta, Alberta, Canada, July 2016 
• Global Intensive Course (GIC), Rutgers Business School, New Jersey, USA, February 2016 

TRAINING

Dong Wha PHARM, CO., LTD, Seoul, South Korea 

Market Research Trainee, April 2016 - May 2016
• One-month internship in Global Marketing Department 

Honeywell, Bangalore, India 

Management Trainee, January 2011- June 2011
• Developing manpower reduction strategy supervised by Administration Manager

• Performing market research and identify cost saving approach

SKILLS

• MS packages: advanced 
• SPSS: advanced 
• AMOS: advanced 

FOREIGN LANGUAGE

• Lao (native language)
• English: fluent 
• Korean: fluent 
• Thai: fluent

VISITING POSITION

SolBridge International School of Business, Woosong University, South Korea

Visiting Faculty, August 2022 – December 2022

• Teaching Quantitative Method – II
• Writing course syllabus 
• Conducting examination 

CONSULTANT EXPERIENCE 

• ASTRA project; a capacity building in fundraising strategy for HEIs – position: Technical expert and trainer on research application process 
• ENCORE project; a capacity building in entrepreneurship, SMEs, and start-ups – position: Deputy director and trainer on “Business Model Canvas” 
• SMCS, USAID – position: Master trainer and developed training materials on Leadership, Digital Marketing, and Marketing Research 
• Lao National handicraft branding development, LBE-USAID – position: Branding consultant on Lao National Handicrafts 
• SMCS, USAID – position: Trainer on Leadership on the topic of “Leading organization change” 
• Mini MBA course – position: Trainer on Marketing Management 
• UTMS Public Bus Transportations – position: Marketing Expert to provide training on marketing strategy, branding, and customer service plan 
• AMEN – Mentor: Providing training on the topics of Supply Chain Management, Market Expansion and Internalization. 

RESEARCH EXPERIENCE 

Published Research Papers

[1] Khamphengvong, V., Zhang, H., Wu, Q., & Thavisay, T. (2022). Examine the Economic and Social Effects on Lao People’s Perceived Benefit Attitudes towards BRI. Sustainability, 14(9), 5088.

[2] Hyun, H.W., Thavisay.T., & Lee, S.H. (2022). Enhancing the role of flow experience in social media usage and its impact on shopping. Journal of Retailing and Consumer Services. doi.org/10.1016/j.jretconser.2021.102492

[2] Park, J., Hyun, H., & Thavisay, T. (2021). A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. Journal of Retailing and Consumer Services, 58, 102272.

[4] Sivongxay, N., Sacklokham, S., Ounmany, K., Thavisay, T., Tran, T., Jing, L., ... & Kounponh, L. Girls and women in STEM in Lao PDR. STEM Education for Girls and Women, 63.

[5] Park, J.K., Ahn, J.S., Thavisay, T., Ren, T. (2019). Examining the role of anxiety and social influence in multi-benefits of mobile payment service. Journal of Retailing and Consumer Services, 47,140-149.
[6] Park, Y,J., Thavisay, T., Kim, R.B. (2018). Cross-cultural investigation of consumer perceived value of technology: A study of quick response (QR) codes in emerging and developed markets (Korea and US). Korean Social Science Journal, 45(1), 113-131. 

[7] Kim, R.B., Lee, J.H., & Thavisay, T. (2017). The effect of the Korean wave on Chinese consumers’ brand preferences. Actual Problems of Economics, 129(6), 113-19.
[8] Thavisay. T., Kim, R.B., & Park, J.K. (2016). The effect of attitudes towards social media advertising and brand equity model on young consumer’s purchasing intention. Service Journal Marketing, 9(1), 5-22.

Silver Heritage Group, Vientiane, Laos

Venue/Operation Manager, November 2011 – April 2014

• Training for Guest Service Officers (GRO)
• Responsible for marketing management of Club19 and Millionaire Club
• Recruiting staff and managing inventory for day-to-day operation 

Under Review Research Papers 

[1] Title: Effects of Extrinsic and Intrinsic Cues on Consumers’

Food Safety Attitudes and Choice Behavior for Street Food

REFERENCES 

Jungkun Park, Ph.D
Professor of Marketing
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Business, Hanyang University 605, School of Business, 222 Wangsimni-ro, Seongdong-gu, Seoul, South Korea

Renee Kim, Ph.D
Professor of International Business Director of Korea Institute of Sustainable Economy (KISE)
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
School of Business, Hanyang University 605, School of Business, 222 Wangsimni-ro, Seongdong-gu, Seoul, South Korea 

Phouphet Kyophilavong, Ph.D

Dean of Faculty of Economics and Business Management, the National University of Laos

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Faculty of Economics and Business Management, National University of Laos 9NUOL), PO Box 7322, Vientiane, Lao PDR